Sonic Branding - mnemonics and production logos

The Weekly - half-hour documentary series produced by the NYTimes for Hulu and FX

A show mnemonic that sounds modern, intelligent, organic and represents the legacy and trust that readers expect from the Times. Listen and watch additional work here.

RCA logo

A mnemonic that is energetic, has a strong sense of humanity, connects to the legacy of RCA (radio, tv, satellite), and future potential in technology.

HBO - network and iOS IDs

A series of short musical pieces that reference the melody and harmony of the original 1970s HBO theme song. Scored using a less traditional sound while connecting to the mystery and unfolding character of the visual identity.

Spring One - annual technology conference curated by Pivotal software company

A short and long form mnemonic that sounds modern, forward thinking, creates a sense of anticipation and build with a clear ring-out. Listen and watch additional work here.

Forum+ - World Economic Forum

A series of mnemonics for an upcoming series of documentaries that are modern, organic, and speak to the urgency of the WEF mission.

Rozam - film production company

A mnemonic that captures the feeling of a story unfolding by the fireside - connecting the timeless activity of storytelling around a campfire to the flickering lights of a film projector in a dark theatre. A cinematic, swirling, musical passage played by a string ensemble paired with very present, sound design of fire and wind.