Recent Audio Branding

RCA

RCA was recently looking to refresh its brand identity. As RCA is a legacy brand, the goal was to find a way to address that notable history while at the same time create something memorable, human, and energetic. Additionally, the audio had to express the bold visual aesthetic of the motion design. We went through multiple rounds of discovery to eventually focus our sound exploration on the human voice with acoustic instruments with a touch of electronic sound to reference morse code. The energy of several voices together helped us reach our goal.

Design and animation: Work-Order.

Forum+

Forum+ is the World Economic Forum's upcoming streaming platform. It will feature ambitious visual and audio output that blends research, reporting, expert commentary, data visualization, exclusive insights, personality, and humanity. The goal was to establish a strong, modern, organic group of sounds to help punctuate the gfx of the logo animation. It was also essential to consider the legacy and impact of the work of the World Economic Forum and represent that sonically as well. Additionally, these sounds will be the blueprint for the audio used in promotional materials and guide the direction for the audio content within long-form work. I was brought in at the pre-production stage to begin to craft the sound of Forum+. This process is ongoing, but it started with a series of mnemonics to help set the tone for who Forum+ is.

Design + Animation: Afternoon, Inc

Rozam

Rozam media is a new film production company based in Saudi Arabia. The idea behind the animation was to capture the feeling of a story unfolding by the fireside - connecting the timeless activity of storytelling around a campfire to the flickering lights of a film projector in a dark theatre. The visual style of the animation had a very hand-drawn look, and I created a cinematic, swirling, musical passage played by a string ensemble paired with very present sound design of fire and wind.

Design: Chermayeff & Geismar & Haviv

Animation: Thornberg & Forester