Forum+

Forum+ is the World Economic Forum's upcoming streaming platform. It will feature ambitious visual and audio output that blends research, reporting, expert commentary, data visualization, exclusive insights, personality, and humanity. The goal was to establish a strong, modern, organic group of sounds to help punctuate the gfx of the logo animation. It was also essential to consider the legacy and impact of the work of the World Economic Forum and represent that sonically as well. Additionally, these sounds will be the blueprint for the audio used in promotional materials and guide the direction for the audio content within long-form work. I was brought in at the pre-production stage to begin to craft the sound of Forum+. This process is ongoing, but it started with a series of mnemonics and a short film to help set the tone for who Forum+ is.

Design + Animation: Afternoon, Inc